CLIENTS OFSkreprCLIENTS OF Skrepr

Together with business partner Geert Hoekstra, Rinke Brands founded Skrepr with one clear mission: using software pragmatically and purposefully to help manufacturing companies work smarter. What started in an attic bedroom in 2008 has since grown into a team of more than 60 people, spread across Urk and Zwolle. Rinke: "We build software that lets the same people get more work done in less time. And we make that measurable too."

Skrepr develops custom software for manufacturing companies and innovation-driven businesses, among others — wherever efficiency makes the difference.

Finding and connecting dream clients

Skrepr has a sales team of three, but finding new clients outside their network proved to be a challenge. Rinke explains: "We're an innovative company, but for a long time our clients kept coming from our own network. Meanwhile, there are still so many prospects we could help — they just don't know yet that their business could run smarter. How do you reach those clients?"

From click to concrete leads

"The first time Barry called us, they'd really done their homework. That felt different from other sales companies right away. No standard pitch, but a personal approach. That matches how we work ourselves."

Together they worked on a clear proposition and selected focused prospect lists. Rinke: "We're now at 25 new business meetings through Barry. We can't handle more than that right now. The great thing is: every single one is relevant. Barry knows exactly who our story appeals to, and how to make that hook land."

The approach works. Rinke now regularly goes out with tailored presentations. "Barry sets it up, I finish it off. Because once we're at the table, we know we can add value."

Growing with focus

Where Barry mainly helped with finding leads in the beginning, it's now a genuine partnership. "We understand each other better and better. Who's our core customer? How do we sharpen the lists? We're growing together in that."

And now? "As a company, we're going to focus even more on AI and algorithms. Think no-code solutions and tools that can develop systems ten times faster — without legacy. That's the future for our clients."

So Skrepr keeps growing, partly thanks to Barry's leads, while staying focused at the same time: "We're engaged and innovative, and we want to keep doing what gives us energy: coming up with great software and algorithms that make a real impact for companies." That keeps the energy that defines Skrepr alive too: "The best part is when we go from an idea to a result that's even better than the client dared to dream. Then we hit the gong here in the office and celebrate that result."