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About us

The strategic sales partner for software companies

At the table with your dream client? From cold to gold with Barry

Barry is the API to your ideal customer

Every (SaaS) software company is looking for new customers, but lead generation is a challenge. Barry takes it off your hands.

Barry targets your ideal audience

At Barry, we have a personal and effective telephone approach that ensures you always have a continuous flow of new leads.

Guaranteed to be in touch with the right customers

Demonstrable result: Barry has extensive experience in contacting the right customers for your software company over the phone.

Our services

Barry connects you with your dream client

Barry is the strategic sales partner for software companies. We help you approach the right customers from a strategic perspective. At Barry, it's all about connecting your company with your ideal customers. We understand that finding the right leads, scheduling appointments, and actually sitting down with potential customers can be time-consuming and challenging.

A selection of customers who stick around

Satisfied clients

Testimonials

  • "Dankzij Barry hebben we nu niet alleen de eerste klanten, maar ook veel meer inzicht in onze doelgroep, positionering en salesaanpak.”

    Bert Kat - Eigenaar Back to Code

  • “Wat ons uniek maakt, is dat we een Nederlands bedrijf zijn met een laserfocus op e-commerce. Barry begrijpt dat als geen ander. We zien deze samenwerking dan ook als een lange termijn partnerschap waarin we samen blijven bouwen aan duurzame groei.”

    Jos de Jong - Head of Sales Reloadify

  • “Barry is meer dan een leadgenerator; ze zijn een strategische partner. Dankzij hun ondersteuning kunnen we blijven doen waar we goed in zijn: productiebedrijven helpen digitaliseren.”

    Koen Kijk in de Vegt - medeoprichter Arkoni

  • “Dankzij Barry hebben we nu een sterke fundering om door te groeien. De samenwerking heeft ons niet alleen klanten opgeleverd, maar vooral ook een helder plan voor de toekomst.”

    Leon Hoogland - Oprichter Meshnex

  • De samenwerking met Barry is daarin meer dan een lead dienst, aldus Michiel: “Ze brengen niet alleen leads, maar ook ervaring, connecties met soortgelijke bedrijven en strategisch advies. En dat werkt.

    Michiel Koster van Groos - Directify

01/05
Why does Barry exist?

About us

As a software company, you are very good at creating great software. However, finding and approaching potential customers can be a challenge. At Barry, we understand this through our years of experience in both software and sales. That's why we have made it our mission to help you: personally, driven, and professionally.

Our team of Barry's creates a list of your dream clients, makes phone calls, and schedules a visit appointment. This way, your organization gets in touch with the right people at the right time. Meanwhile, you can continue to focus on what you are really good at: developing software.

Why do you choose or not choose Barry?

Before we start working together, we explain why we do or do not fit with you.

Why do you choose YES for us?

You want to have time left for the work you really enjoy
You prefer not to deal with searching for new customers
You are missing the expertise that we do have in-house
You don't want to waste any more time and start acquiring more customers immediately
You enjoy working together without restrictive conditions and contracts

Why don't you choose us?

You want to start working for your new client tomorrow
You do not believe in (telephone) acquisition
You prefer to keep the process within your organization
You do not want to invest in the knowledge and skills of an external partner
You prefer to continue with what you were doing (and keep achieving the same results)
Articles

Stories that stick

Discover our job vacancies

Working at Barry?

Then we are curious about you. At Barry, we are always looking for new Barry's! We are not looking for specific diplomas, but for talent: you are a natural networker, think in possibilities, and are happy to have telephone conversations with companies. Join Barry!

Frequently Asked Questions

When can you start?

Depending on how well you know who your ideal customer is, we are often able to start making the first appointments within 2 to 4 weeks.

We already have our own sales team

Great! In this case, Barry works complementarily. We open the doors and you follow up on that. This creates a nice interaction between our Barrys and your account managers. We keep your team sharp and provide space to focus only on customers who want to know more.

What if I am not satisfied with the service?

Then we always start the conversation and find a suitable solution. Should we stop? That's always possible. But know what you say..

How long does Barry help us?

We always do a pilot of three months to see if we are a good fit and if we can be successful together. After that, we make Barry's Promise: a fixed number of agreements for a fixed amount per month. Terminable every three months.

You don't know my company or my proposition at all?

Correct! And that's what makes us so powerful. We make sure the door is open for you at a company where YOU want to be at the table. A potential customer where otherwise your competitor is at the table. All our Barry's bring knowledge of the SME and are familiar with the pains of entrepreneurs that you solve with your software!

Do you also work for my competitor?

Our people will not work for a competitor of yours within the industry you have chosen. This is also well guarded by us. Your prospects are and will remain those of your organization.

Do you need access to my CRM system or customer data?

No. Rather not. We come with a selection of potential customers in a target group chosen by you, you only indicate where you do not want to sit at the table.

What happens after our collaboration?

We are happy to help you with a plan for the follow-up of the potential customers we have called. Do you already use a CRM system? How do you follow up on leads? We are happy to contribute to making optimal use of the channels you already operate both online and offline.

I have received a jar of honey, what now?

That's right, because for us the customer is king. With Barry you go from cold to gold and the first impression of Barry sticks. And we are also local: hence that jar of local, golden honey on your desk. Enjoy your meal!