CLIENTS OFMeshnexCLIENTS OF Meshnex

In the world of industrial automation, the gap between IT and OT (Operational Technology) plays an increasingly large role. Meshnex, an innovative software partner for machine builders and manufacturing companies, helps organisations bridge these worlds seamlessly. With Barry as a strategic sales partner, Meshnex made big strides in structuring its growth process. Leon Hoogland, founder of Meshnex, shares how this collaboration contributed to his vision and growth ambitions.

From technical expertise to strategic focus

"Meshnex was born from the desire to bridge IT and OT," Leon explains. "During my years as a software engineer, I saw how companies struggled with connecting machines, systems and cloud solutions. I wanted to offer not just a technically strong solution, but also develop a strategic approach for how companies can implement this sustainably."

Since its founding, Meshnex has developed a clear vision: helping companies smartly integrate hardware and software. The challenge? Finding the right clients and sharpening their market position. "We're technically strong, but in sales and market development we were still finding our way. We needed a plan to grow in a structured way."

The search for the right clients

"I had a conversation about how I could grow my company further, how I could find the right clients and how I could expand my network. John immediately understood the challenges and thought along about a targeted approach," Leon says about how a mutual connection put him in touch with John from Barry.

Barry helped Meshnex define its pillars: which markets and types of companies best fit their expertise? A strategic plan was then drawn up, and Barry started targeted acquisition. "John didn't just start calling, he genuinely thought along about the right strategy. How do we present Meshnex? How do we make sure the conversations are truly valuable?"

More targeted at the table, better conversations

Through the collaboration with Barry, Meshnex gained access to the right network contacts, and the quality of sales conversations improved significantly. "Before, it was sometimes a scattergun approach. Now we come to the table with a clear story, which makes conversations more efficient and more valuable."

In a short time, this led to more than 20 meetings with prospects and partners. "Barry didn't just help generate leads, but also with maintaining contacts. Even now that we've wrapped up the active collaboration, meetings keep coming in."

More than sales support

Leon emphasises that Barry goes far beyond traditional sales support. "They're not just an acquisition partner, they also think along about marketing, positioning and strategy. They help you sharpen your story and bring structure to your growth process."

He also values Barry's flexibility and broad range of services. "They're happy to think along about trade fairs, events and even informal networking moments. That makes them a valuable partner not just for startups, but for any company serious about growth."

Meshnex and Barry: strategic growth first

The collaboration between Meshnex and Barry shows how strategic sales development helps companies grow with focus. "Barry doesn't deliver a standard solution, but real custom work. Underpromise, overdeliver — that's what defines them."

For Leon, the future is clear: Meshnex keeps building innovative solutions for the industry, with a structured growth strategy as its foundation. "Thanks to Barry, we now have a strong foundation to keep growing. The collaboration hasn't just delivered clients, but above all a clear plan for the future."