CLIENTS OFArkoniCLIENTS OF Arkoni

In the world of manufacturing companies, efficiency is essential. Arkoni, an innovative software company, helps manufacturers digitalise through low-code applications. With Barry as a sales partner, Arkoni is taking a big step in growing its client base. Koen Kijk in de Vegt, co-founder of Arkoni, shares how this collaboration contributes to their growth strategy.

From manufacturer to software pioneer

"Arkoni was born out of practice," Koen explains. "In 2018 we ran into a problem within our own manufacturing company: new machines needed to be connected, but the right software didn't exist. So we built it ourselves. That turned out to work so well that in 2021 we decided to offer it more broadly. Today we help manufacturers in the Netherlands and Belgium with more efficient processes, through apps that can be built without any programming knowledge."

With a background in industrial engineering and a passion for software, Koen and his business partners built Arkoni into a successful player in the manufacturing industry. But to keep growing, Arkoni could no longer lean on recommendations within their existing network.

The search for structural sales growth

"We mainly grew through word of mouth," Koen explains. "That's great, but if you seriously want to scale up, you need more." After that realisation, John from Barry called. "Exactly the right timing."

With the ambition to grow 50% in 2024, Arkoni was looking for a way not just to generate more leads, but also to structure and professionalise the sales process.

From introduction to a structural approach

Arkoni has been working with Barry since November. "Barry's team started with an analysis: who are our ideal clients, and where are the biggest opportunities?" Koen explains. "Together we drew up a list of the right target audience, and then Barry started calling and booking introductory calls."

What sets Barry apart, according to Koen, isn't just their lead generation, but also their guidance. "By nature, we're not salespeople at Arkoni. Barry really helps us sharpen our sales process. We used to end earlier sales conversations with: 'Just let us know what you think.' Now we're learning how to lock in a follow-up meeting and how to keep control of the conversation. Those are valuable insights."

The first results are promising. "We wanted 24 introductory calls in three months — we made it. In fact, we've already landed our first new clients out of these conversations."

Barry is our accelerator

"With Barry, we now basically have a sales accelerator," Koen describes it. "We used to sit passively waiting for leads, now we can steer towards growth. We notice we dare to be more confident: we ask for more realistic amounts and choose our clients more deliberately. This gives us more control and strategic direction."

With Barry as a partner, Arkoni can now scale up in staff and processes. "We want to keep building on our position in the market, and Barry helps us do that in a structured, focused way."

Koen concludes: "Barry is more than a lead generator; they're a strategic partner. Thanks to their support, we can keep doing what we're good at: helping manufacturers digitalise."