‘From strategy to growth in industrial software'
In the world of industrial automation, the gap between IT and OT (Operational Technology) is playing an increasingly important role. Meshnex, an innovative software partner for machine builders and manufacturing companies, helps organizations seamlessly integrate these worlds. With Barry as a strategic sales partner, Meshnex made great strides in structuring their growth process. Leon Hoogland, founder of Meshnex, shares how this collaboration contributed to his vision and growth ambitions.
From technical expertise to strategic focus
“Meshnex originated from the desire to bridge the gap between IT and OT,” says Leon. “In my years as a software engineer, I saw how companies struggled with connecting machines, systems, and cloud solutions. I wanted to not only provide a technically strong solution but also develop a strategic approach for how companies can implement this sustainably.”
Since its inception, Meshnex has developed a clear vision: to help companies smartly integrate hardware and software. The challenge? Finding the right customers and sharpening their market position. “We are technically strong, but in sales and market development, we were still searching. We needed a plan to grow in a structured way.”
The search for the right customers
Through connections, Leon came into contact with John from Barry. “I had a conversation about how I could further grow my company, how I could find the right customers, and how I could expand my network. John immediately understood the challenges and brainstormed about a targeted approach.”
Barry helped Meshnex define their pillars: which markets and types of companies best fit their expertise? Subsequently, a strategic plan was developed, and Barry started with targeted acquisition. “John didn't just make calls, he really thought about the right strategy. How do we present Meshnex? How do we ensure that the conversations are truly valuable?”
More focused at the table, better conversations
Through the collaboration with Barry, Meshnex gained access to the right network contacts, and the quality of sales conversations significantly improved. “Previously, it was sometimes shooting in the dark. Now we come to the table with a clear story, making conversations more efficient and valuable.”
In a short time, this led to more than 20 appointments with potential customers and partners. “Barry not only helped generate leads but also maintain contacts. Even now that we have concluded the active collaboration, appointments continue to come in.”
More than sales support
Leon emphasizes that Barry goes much further than traditional sales support. “They are not just an acquisition partner but also think about marketing, positioning, and strategy. They help you sharpen your story and bring structure to your growth process.”
Moreover, he appreciates Barry's flexibility and broad range of services. “They are willing to brainstorm about trade shows, events, and even informal networking moments. This makes them not only a valuable partner for startups but for any company that is serious about growth.”
Meshnex and Barry: strategic growth at the forefront
The collaboration between Meshnex and Barry demonstrates how strategic sales development helps companies grow in a targeted manner. “Barry doesn't deliver a standard solution but truly tailor-made solutions. Underpromise, overdeliver – that characterizes them.”
For Leon, the future is clear: Meshnex will continue to build innovative solutions for the industry, with a structured growth strategy as the foundation. “Thanks to Barry, we now have a strong foundation to grow. The collaboration has not only brought us customers but above all a clear plan for the future.”
