As a software company, you have a solution that helps your customers further in their business. But how do you make sure your customers know that you have that solution for them? And how do you then sell your software? At Barry, we specialize in this as a strategic sales partner for software companies. We are happy to give you a glimpse behind the scenes.
Step 1: Know who you are and who your customer is
Sounds simple, turns out to be quite complicated. Knowing who you are as a company is an important foundation: what do you stand for as an organization, what characterizes your culture and above all: what do you deliver? Once you have that mapped out, you also know who will be happy with the solutions you offer. Map out your target audience: what type of companies are helped by your solution? Once you have that mapped out, you can compile a list of companies that are literally waiting for you.
Step 2: Get a seat at the table
You have mapped out who you are and what you bring as a software company. Great! The call list is in front of you, making contact with your potential customer can begin. Make sure you have a good, personal and fitting story for the companies you contact. If you are the solution to their problems, you should be able to get a seat at the table to further explain your services.
Step 3: Close the deal
Appointment made? Time to explain your added value and show where your company is the solution. After the conversation, you deliver a clear, appealing approach that clearly explains what the concrete next steps are when they decide to work with you. Signed contract? Let the party begin!
Bonus: Step 4
Do these three steps sound too good to be true for your company? What a shame! At Barry, we are happy to help you get in touch and sit at the table with your dream customers.Call Barry for a non-binding conversation to see how we can help you further.
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